WORK 02 · F&B BRAND

Aunt’s Home

Aunt’s Home — a taste of home.

Aunt’s Home is a food-and-beverage venture shaped from zero to one around a simple promise: food that feels like home. The project turns familiarity, warmth, and ease into a brand language that can work in the real world.

ROLE: Brand / Visual Design
YEAR: 2024
TYPE: Brand system
STATUS: Ended

01 / OVERVIEW

From a name
to a flavor
people remember

The name Aunt’s Home is meant to feel close and unforced—like arriving at Your Aunt’s Place for a warm meal. Every brand decision begins with that emotional brief.

Naming, marks, color, typography, menus, packaging, space, and wayfinding were designed as one coherent system, giving the brand a recognizable voice at every customer touchpoint.

02 / BRAND DELIVERABLES

Naming and marks
Brand naming, bilingual marks, and a supporting graphic system.
Color and typography
A warm core palette and typographic rules that connect physical and digital touchpoints.
Menus and packaging
Menu layouts and a consistent visual system for dine-in and takeaway packaging.
Space and wayfinding
A spatial mood and navigation system that carry the brand into the restaurant experience.

03 / VISUAL SYSTEM

Brand key visual

Packaging applications